Working with Cheryl was delightful; she was very informative, motivational and very spirited in her delivery – I couldn’t help wanting to learn and utilize the strategies and make her proud of my progress. You not only met with Cheryl; you actually received a well organized, in-depth, insightful and thoughtful review [report] after each meeting – her reports clearly showed that she worked just as hard as I did throughout the 12-sessions. She wisely requested that you re-read the report 3x to ensure the material was truly absorbed and gave you the ability to use the information, guidelines and tactics to one’s advantage within not only your working environment but your personal life too. Working with Cheryl is time well worth spending if you are willing to put in the effort and utilize the acquired information and practical skills.
My coaching sessions with Cheryl began in the fall of 2020, at which point I was starting my transition from the role of Marketing Associate to Marketing Manager. With Cheryl’s help and guidance, this transition was seamless. I learned several useful strategies and personality models that, once applied, truly helped me grow, expand my knowledge about myself and my colleagues, as well as improve my problem solving and situation analyses.
I have known Cheryl since December of 2016, and in less than 10 months of working with her as a trainer, coach and consultant (really all three capacities!) she has helped bring on massive positive transformation in the company. We are embarking on a new strategy, restructuring our company’s organisation and also providing our team members with the training to support this new strategy all stemming from Cheryl. If any one is on the fence on working with Cheryl, don’t think about what it costs you to do so. Think about what it will cost you NOT to.
I have been working with, mentored by, listened to, and of course coached by Cheryl since early 2019, upon a recommendation from Hugh Latiff, Chairman of the Board of Little Canada. Cheryl’s approach is friendly and understanding, while maintaining a professional style. My style and approach as a business leader has been thoroughly examined, looking at both positives and negatives, and this has been an introspective, meaningful, and educational experience.
I first met Cheryl when I attended one of her training events near to the start of my sales career. She gave me many tips and processes that had a significant effect on my ability to support customers and bring them success. However, it was not just the “techniques” that she provided to me that made such an impression – it was also the way in which she delivered them. She took a real interest in our business and wanted to know about our challenges so that she could offer great, practical and timely advice – not just in how to work with customers but also in how to manage my own life to reduce stress and so perform at the highest possible level.
I always think of your unbounded energy and your customer focused passion. Your teachings continue to influence my thinking 20 years on. Stay well!
I was first introduced to Cheryl in 2017 whilst on a McQuaig training course in Dongguan China, I was overwhelmed by the training style, level of detail and enthusiasm for the course, which invariably made the recommendation to sign up for a course of coaching sessions a no brainer. As an aspiring General Manager, new to the role, Cheryl was just the right person to assist me with my self-development. Since that first encounter, I have been through a wide range of experiences, emotions, learning moments ,eureka moments, reality checks, detailed guidance, tough love, you name it, Cheryl has been there to support me and keep me honest to myself and my colleagues.
“Wow” is how I start my description of Cheryl! I met Cheryl in the early 2000’s while I was working as a Program Manager at Celestica. in 2003, I was in my 2nd training program with Cheryl, “Designing the Customer Experience”. It was a program I had to take twice as on the first or second day my wife called and I had to rush to the hospital in all kinds of excitement as she had gone into labour for the birth of our first child. This was memorable and in typical Cheryl fashion she was very interested and followed up regularly.
I had the privilege of working with Cheryl over the first couple of months of the year to gain a better understanding of the cultures, nations, and styles represented on my project teams. With Cheryl as my coach, we were able to look at the approach I took in leading my project teams to gain improved commitment to tasks and to facilitate progress toward meeting our customer’s needs and expectations. We first identified the areas for improvement and Cheryl then provided the resources and tools to help me make the changes. Additionally, She was present every step of the way to provide input and guidance as I worked to implement those changes. Working with Cheryl is likely the most uncomfortable I’ve been in a while in the context of personal and professional development – and I mean that in the best way possible! I believe that I’ve grown tremendously with Cheryl as my coach and I can’t recommend her enough. If you’re looking for a coach, now is as good a time as ever to partner with Cheryl! You won’t regret it!
I have had the privilege of working with Cheryl for almost 15 years after first taking her “Customer for Keeps” training in 2006. She is one of the most dynamic and engaging trainers that I have ever met. Her “Customers for Keeps” training in 2006 had a significant impact on me. I can honestly say that the techniques she taught have stayed with me in what I do each day. It enhanced my listening skills, guides my approach in negotiating and conflict resolution and has greatly improved my customer engagements. These skillsets are key to building the trust and respect critical to success with internal and external customers. Over the years, we’ve had Cheryl provide numerous trainings within our organization as it does provide practical skills that have demonstrated positive results. If you are seeking to provide truly “Extraordinary Customer Experience” to drive business results, I highly recommend her training courses as she will give each participant the actionable tools and techniques to achieve it.
I worked with Cheryl over the last six weeks to improve my customer interactions (both external customers/suppliers and internal customers — my manufacturing and quality teams in the plant). Needless to say, Cheryl’s guidance enabled me to make huge strides in the way I interact with my clients and my teammates. I am young in my career and still have a lot to learn, but I already feel worlds more confident in clarifying what is requested of me to truly complete a task successfully, recognizing that I need to respect my own schedule (otherwise, who else will?), and leveraging my inexperience to my advantage to create constructive dialogue. Conversations with Cheryl flowed effortlessly and I found it easy to explain to her my struggles and my strengths — and she picked up on many I did not know myself. She gave me some challenging assignments, but as soon as I implemented a new outlook or approach into my work day, things changed for the better for me. I cannot recommend Cheryl enough if you are looking for coaching!
I have been privileged to work for two different companies that hired Cheryl as a trainer and coach for its leadership teams and personnel. Each time I participated in Cheryl’s training I’ve come away learning something new – without exception. Her content is extremely thorough, and it has made a difference each time we implemented her training. Cheryl is a fantastic communicator and teacher at every level of an organization. Her ability to add value to whomever she speaks with has been a tremendous advantage.
It has been over four years since Cheryl Crumb was introduced to the Extrudex Team.
Although we had multiple in depth preliminary discussions with Cheryl about what it was we were trying to achieve with her training/coaching, we could not have been prepared for what was to come in the months ahead during her sessions.
The self-awareness that Cheryl was able to make happen was an art. She started the session by telling everyone that it was up to each individual as to what they would take from the training…..it was truly a self-strengthening opportunity. Although the sessions were designed to help develop our Leadership Team at work, no one can deny that these tools gained during Cheryl’s training can be used on every aspect of life.
I have had the pleasure of knowing Cheryl Crumb since 2 years ago. Time flies! I still remember I met her the first time in Los Angeles for a Sales Training – “Getting to Commitment” that organized by Season Group. I was impressed with Cheryl’s enthusiasm to share, observation on people behaviors and ability of asking questions in a professional way. Since then, I had chance to join more customer service trainings ran by her and even organized several training classes with her. She is not only my coach now, but also my best friend. She inspired me to think more and encouraged me to express and act bravely in difficult situations. She made me to realize that I have a few strengths that I did not even notice before. She certainly helps me to understand myself better, let me keep learning and improving. Cheryl would be a true asset for anyone who desired for better personal development and polishing communication skill, so here comes with my heartfelt recommendation. Thanks Cheryl!
Cheryl Crumb’s Customer Relationship Training exceeded our expectations and continues to deliver for us in a sales & marketing organization that depends on customer delight. From the self-assessment to the clear concepts conveyed during the training it speaks to all levels of the organization. Cheryl delivers the message and concepts in the most engaging way, driving the behaviors and deeper understanding of customer relationships. As we are seeking to develop an empowered team this is where anybody should start and continue. Highly recommended!
Cheryl is one of the most engaging consultants and trainers we have had the pleasure of working with. Her presentations are insightful, interesting and always informative; tailored to our company’s specific needs. She has a plethora of topics to choose from – you could work with Cheryl for many weeks and probably not get to learn the same thing twice! Her astounding memory for names allows her to personally interact with every attendee (we haven’t seen her limit yet but there have been 25 people in the room and she seems to be able to mention each by name after having been introduced only once!)
Cheryl’s knowledge and ability have significantly helped our Customer Focused Teams understand how to keep and grow our customer relationships. I also believe her ability to adapt her course to our specific needs has been a big benefit. Thanks Cheryl!