Podcasts & Interviews

Here are a selection of podcasts and interviews I’ve done in recent years, promoting my chapter in Culture Revolution and discussing my coaching methodologies.

Cheryl discusses the core link between communication, management & service, and how humans operate as an interconnected system of body, mind and spirit. The discussion goes over methods of altering our mental state, such as reframing narratives to release victimhood, and stepping outside of your own worldview to come to resolutions.

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Cheryl talks about the difference between traditional customer service and customer centricity. Where customer service involves frontline politeness, customer centricity involves flipping the traditional organizational pyramid upside down because satisfaction does not necessarily create loyalty. Inspiring customer loyalty requires employees to move beyond obedience to empowerment, and leaders to let go of rigid command and control styles.
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Cheryl highlights exercises that encourage individuals to step into someone else’s shoes, which helps remove “blinders” and develop a broader 360-degree view of situations.

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Cheryl outlines how individuals navigate change: moving from denial into resistance, before progressing toward exploration and finally commitment. She discusses the challenges people face when dealing with change, the role of leadership during transformation, and describes a case study working with an OEM following a company acquisition.
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The “Customer Relationship Diamond” is a process for helping your customers succeed and avoiding the pitfalls that jeopardize your relationships with them. In this video I discuss how to hit more home runs for your customers.

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The “Customer Relationship Diamond” is a process for helping your customers succeed and avoiding the pitfalls that jeopardize your relationships with them. In this video I discuss how to hit more home runs for your customers.

View this video on YouTube »

The “Customer Relationship Diamond” is a process for helping your customers succeed and avoiding the pitfalls that jeopardize your relationships with them. In this video I discuss how to hit more home runs for your customers.

View this video on YouTube »

The “Customer Relationship Diamond” is a process for helping your customers succeed and avoiding the pitfalls that jeopardize your relationships with them. In this video I discuss how to hit more home runs for your customers.

View this video on YouTube »

Show: Connected W Cari Host: Cari Hansen Guest: Cheryl Crumb Cheryl Crumb is a coach – trainer – consultant with a mantra: Courage in Action. Her organization of 28 years, Cheryl Crumb & Associates works with sr. leadership to develop customer-centric strategies, hire and retain talent, build skills and ownership practices, target critical business processes to remove waste and cycle time, and increase employee engagement.

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Listen on Apple Music

Rule of Crumb Video Series

The Rule of Crumb video series focuses on some of the salient aspects of my solutions for businesses and employees. This short series featured on YouTube by Enta Solutions offers a brief glimpse into some of the issues and concepts I regularly speak and write about.

The “Customer Relationship Diamond” is a process for helping your customers succeed and avoiding the pitfalls that jeopardize your relationships with them. In this video I discuss how to hit more home runs for your customers.

View this video on YouTube »

Mr. Spock could read minds, but without the ability to perform a Vulcan mind meld, can you do the same? It might not be that simple, but in the workplace it starts with conversation about Accountabilities, Powers and Freedoms, Standards of Performance, and Key Objectives.

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Before you hit “send,” take a minute to consider how the receiver will interpret your message. What should you avoid sending by email, and what should you do instead? There’s no substitute for conversation when it comes to building relationships, but here are some strategies for sending effective emails.

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A customer’s experience with us is a spectrum — how delighted or dissatisfied they are with what we’re providing them. Put yourself in your customer’s shoes to understand why they fall where they do on that spectrum. Learn why customers leave and what makes them stay.

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What makes a good leader, and how do we ensure that employees in a leadership role do what’s required of them effectively? Leaders need support and preparation, and can’t just be thrust into the role blindly.

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